Present for HBR Readers
The double issue of Harvard Business Review Russia contains a coupon which can be changed to a cup of double espresso at any of 40 BP filling stations from January 15 to February 28.
The decision to hold the campaign was based on the growth of the magazine's sales at 6 BP filling stations from September to December of 2005.
The decision to hold the campaign was based on the growth of the magazine's sales at 6 BP filling stations from September to December of 2005.
