Ideas and Solutions for Business Leaders

From August 1, a joint promo campaign is being held by Harvard Business Review Russia and Alpina Business Books.

Alpina Business Books is releasing collected thematical articles from the Harvard Business Review magazine. The first two books - "Becoming an Effective Leader" and "Management in Crisis" - are being promoted in Harvard Business Review as a gift for a yearly subscription.

The customers who buy these books in book shops are presented with a bookmark which invites them to participate in the magazine's subscription campaign.