Good Houskeeping Recommends
In June, Good Houskeeping celebrates its 10-year anniversary. On the threshold of the jubilee, the "Good Housekeeping Recommends" promo campaign is being held in Moscow supermarkets.
In mid-May, an unusual consignment of Akmalko ketchup – bearing a small brochure titled “Good Housekeeping's Recipes” – will appear in Moscow supermarkets. A special collection of recipes - "Meat", "Fish", or "Fowl", is assigned to each sort of ketchup. The number of copies printed is 200,000.
In May, the beginning of picnic and barbecue season, a promo campaign in Moscow supermarkets has been organized by Akmalko and Good Housekeeping to promote this original product. Girls in aprons bearing the Good Housekeeping logo will advise customers in using the ketchup to cook dishes featured in the magazine. All the customers who have bottles with brochures will receive presents from Good Housekeeping and Akmalko.
In addition, Weetabix ready-cooked breakfasts for kids and grown-ups bearing the "Good Housekeeping Recommends" sticker appeared in supermarkets in mid-April.
In mid-May, an unusual consignment of Akmalko ketchup – bearing a small brochure titled “Good Housekeeping's Recipes” – will appear in Moscow supermarkets. A special collection of recipes - "Meat", "Fish", or "Fowl", is assigned to each sort of ketchup. The number of copies printed is 200,000.
In May, the beginning of picnic and barbecue season, a promo campaign in Moscow supermarkets has been organized by Akmalko and Good Housekeeping to promote this original product. Girls in aprons bearing the Good Housekeeping logo will advise customers in using the ketchup to cook dishes featured in the magazine. All the customers who have bottles with brochures will receive presents from Good Housekeeping and Akmalko.
In addition, Weetabix ready-cooked breakfasts for kids and grown-ups bearing the "Good Housekeeping Recommends" sticker appeared in supermarkets in mid-April.
