Good Housekeeping: An Issue for Her and Him
In February, Good Housekeeping came out with a special issue of Popular Mechanics where the best articles published in the magazine are collected.
Another present is a special subscription offer. Those readers who subscribe to Good Housekeeping and Popular Mechanics for 6 months will get a 15% discount and take part in a drawing of valuable prizes.
Besides that, Good Housekeeping has announced a contest Husband of the Year. It will last till october 2005. Pictures and essays of its participants will be published in each issue. The main prize is a journey to a tropical island.
To support the February issue Good Housekeeping holds an advertising campaign:
TV:
An announcement of the issue is broadcast during programs Poka Vse Doma, Dobroe Utro, and Sunday Show on the Pervy channel.
Radio:
Advertising is broadcast on Love Radio.
Points of sale:
Outdoor advertising is placed at shopping mall Atrium in Moscow and at St.Petersburg's distribution chains "Rospechat", "Neva-press" and "Metropress".
Another present is a special subscription offer. Those readers who subscribe to Good Housekeeping and Popular Mechanics for 6 months will get a 15% discount and take part in a drawing of valuable prizes.
Besides that, Good Housekeeping has announced a contest Husband of the Year. It will last till october 2005. Pictures and essays of its participants will be published in each issue. The main prize is a journey to a tropical island.
To support the February issue Good Housekeeping holds an advertising campaign:
TV:
An announcement of the issue is broadcast during programs Poka Vse Doma, Dobroe Utro, and Sunday Show on the Pervy channel.
Radio:
Advertising is broadcast on Love Radio.
Points of sale:
Outdoor advertising is placed at shopping mall Atrium in Moscow and at St.Petersburg's distribution chains "Rospechat", "Neva-press" and "Metropress".
