Top Sante recommends
Top Sante holds a promo-campaign jointly with company Nestle Waters. In December, mineral water Contrex is being sold in a special package in all Moscow supermarkets. The bottle labels have a sign "Top Sante recommends" and a picture of the magazine's cover. 15000 Contrex bottles are prepared for this campaign.
The second stage of the campaign will be held at sport clubs "Planeta Fitness", "Petrovka Sport" and "Sport Line". The clubs' customers will get a new issue of Top Sante as a present when they purchase a bottle of Contrex.
The last stage of the campaign will be held as an experiment. 3 readers of Top Sante will loose weight using Contrex water. The results of the experiment will be published in the magazine in spring, 2005.
The second stage of the campaign will be held at sport clubs "Planeta Fitness", "Petrovka Sport" and "Sport Line". The clubs' customers will get a new issue of Top Sante as a present when they purchase a bottle of Contrex.
The last stage of the campaign will be held as an experiment. 3 readers of Top Sante will loose weight using Contrex water. The results of the experiment will be published in the magazine in spring, 2005.
