Bowling with Men's Health

The magazine's advertising campaign.

Promo-campaign:
In December, Men's Health holds a promo-campaign at Moscow's bowling clubs. Those bowlers who roll 5 strikes in succession get 2 prizes: men's cosmetics by Nivea and a key holder from Men's Health. The campaign will last till December 12 and cover about 140,000 people at 40 clubs.

Regions:
The magazine held a retail advertising campaign in 8 large cities: Krasnoyarsk, Yekaterinburg, Samara, Tolyatti, Nizhny Novgorod, Novosibirsk, Vladivostok and St. Petersburg. The campaign covered 400 retail outlets and included various kinds of advertising media (billboards, stickers, posters, lightboxes, etc).