Reading&Communication with Cosmo
Cosmopolitan's advertising campaign in December
Promo-campaigns:
Each customer that purchases Motorola E398, V180, V220, V80 or V300 at Dixis in Moscow or St. Petersburg, gets the December issue of the magazine as a gift and takes part in a drawing of a quarterly subscription to Cosmopolitan and other prizes. The campaign will last till December 15.
Radio:
Cosmopolitan holds an advertising campaign to support a New Year SMS-contest announced in the December issue of the magazine. The magazine has already received more than 100,000 messages from its readers that want to win the contest's main prize - an Opel Corsa, and participant activity keeps growing.
The contest's announcement was broadcast on Love Radio on November 16-26, on St. Petersburg's Eldoradio and radio Dynamit in Novosibirsk - on November 29 - December 7. The announcement will be sent by SMS also to 5 million subscribers of Russia's leading mobile operators.
Cinemas:
A video ad is being played before the "Bridget Jones: The Edge of Reason" movie shows in cinema chain Formula Kino.
