"We are from Rublyovka": a newspaper for kids and parents
This autumn, newspaper Na Rublyovke launches a new edition - colour supplement "My s Rublyovki" ("We are from Rublyovka"). The supplement is aimed at 7-13-year-old children and their parents.
Each issue has two parts. The first part is cognitive. It consists of thematically united columns prepared in collaboration with well-known authors: "Travel", "Interview", "Master-class".
The second part is entertaining. Materials are also divided in columns: "Adventures in the Net", "My Pet", "Polyglot", "Fairy tale", "Calendar", etc. They are dedicated to children's hobbies.
The supplement is intended to unite children's and adults' interests. It should give parents more information on how to organize children's leisure time and how to solve their problems.
The supplement's format is А3, volume - 12 pages, circulation - 17,000 copies. It will be distributed for free with the newspaper, at schools and other children institutions in the district of Rublyovo-Uspenskoe Shosse.
The edition will be promoted by advertising in Na Rublyovke and in magazines Seasons, Domashny Ochag, Top Sante. Information on it will be also spread at events directed at a target audience and regularly held by IM publications.
Each issue has two parts. The first part is cognitive. It consists of thematically united columns prepared in collaboration with well-known authors: "Travel", "Interview", "Master-class".
The second part is entertaining. Materials are also divided in columns: "Adventures in the Net", "My Pet", "Polyglot", "Fairy tale", "Calendar", etc. They are dedicated to children's hobbies.
The supplement is intended to unite children's and adults' interests. It should give parents more information on how to organize children's leisure time and how to solve their problems.
The supplement's format is А3, volume - 12 pages, circulation - 17,000 copies. It will be distributed for free with the newspaper, at schools and other children institutions in the district of Rublyovo-Uspenskoe Shosse.
The edition will be promoted by advertising in Na Rublyovke and in magazines Seasons, Domashny Ochag, Top Sante. Information on it will be also spread at events directed at a target audience and regularly held by IM publications.
