Cosmopolitan: win a weekend in a luxurious hotel!
In October Cosmopolitan holds a large-scale advertising campaign in Moscow and the regions.
TV:
An advertising comes out two times in each series of Sex in the City (NTV).
Regions:
Action "One month - one city" (an intensive ad campaign held in a city) is going on. In October, it is being held in Voronezh and St.Petersburg.
Voronezh: billboards (3x6 m) are placed, 168 advertisements on radio Europe Plus, and 111 - on Ren-TV. On the first day of sales all buyers of the magazine got a pen and a plastic bag with the Cosmopolitan logo.
St.Petersburg: 26 billboards (3х6 m) are placed, a 15-second advertisment comes one time in 5 minutes on video screens in the city's center, 77 ads will be broadcast on Love Radio, 100 - on TV-3. Postcards "Cosmopolitan Petersburg" (10,000 copies) are distributed in bars, restaurants, cafes, and shops.
POS
Cosmopolitan posters and racks are placed in large supermarkets in Moscow, St.Petersburg and regions.
Promo-campaigns:
- Buyers of any glossy edition have an opportunity to get a plastic bag with a Cosmopolitan logo in Moscow, St.Petersburg, Nizhny Novgorod, Yekaterinburg, Minsk, and other big cities. 140,000 bags are prepared for the campaign.
- Campaign "Buy Cosmopolitan and Cosmopolitan Shopping and get a fashionable bag as a present!" is being held in airport Domodedovo.
- Campaign "A Fall Cocktail" is being held on September 21 - December 15 in St. Petersburg cafe chain Idealnaya Chashka (15 cafes); on October 19 - January 19 - in Moscow cafe chain Moca Loca (7 cafes). Customers who buy a coffee-cocktail together with Cosmopolitan become participants in a raffle. The main prize is a weekend for 2 persons in an expensive hotel. Such campaigns will be held also in other cafes in Moscow as well as in Yekaterinburg and Novosibirsk.
TV:
An advertising comes out two times in each series of Sex in the City (NTV).
Regions:
Action "One month - one city" (an intensive ad campaign held in a city) is going on. In October, it is being held in Voronezh and St.Petersburg.
Voronezh: billboards (3x6 m) are placed, 168 advertisements on radio Europe Plus, and 111 - on Ren-TV. On the first day of sales all buyers of the magazine got a pen and a plastic bag with the Cosmopolitan logo.
St.Petersburg: 26 billboards (3х6 m) are placed, a 15-second advertisment comes one time in 5 minutes on video screens in the city's center, 77 ads will be broadcast on Love Radio, 100 - on TV-3. Postcards "Cosmopolitan Petersburg" (10,000 copies) are distributed in bars, restaurants, cafes, and shops.
POS
Cosmopolitan posters and racks are placed in large supermarkets in Moscow, St.Petersburg and regions.
Promo-campaigns:
- Buyers of any glossy edition have an opportunity to get a plastic bag with a Cosmopolitan logo in Moscow, St.Petersburg, Nizhny Novgorod, Yekaterinburg, Minsk, and other big cities. 140,000 bags are prepared for the campaign.
- Campaign "Buy Cosmopolitan and Cosmopolitan Shopping and get a fashionable bag as a present!" is being held in airport Domodedovo.
- Campaign "A Fall Cocktail" is being held on September 21 - December 15 in St. Petersburg cafe chain Idealnaya Chashka (15 cafes); on October 19 - January 19 - in Moscow cafe chain Moca Loca (7 cafes). Customers who buy a coffee-cocktail together with Cosmopolitan become participants in a raffle. The main prize is a weekend for 2 persons in an expensive hotel. Such campaigns will be held also in other cafes in Moscow as well as in Yekaterinburg and Novosibirsk.
