Men's Health gives instructions for dates
In October Men's Health holds an unusual promo-campaign in the popular cafe chain "Shokoladnitsa". All customers who make an order for two persons get instructions on how to improve mutual understanding with other people. The campaign will last till October 20.
The campaign in support of the October issue also includes outdoor and radio advertising.
Outdoor:
394 city formats were placed in Moscow from September 21t ill October 5. 104 city formats have been placed till October 21.
20 billboards (3x6 m) were placed in Moscow from September 15 till October 1.
Radio:
Men's Health Day was held on radio Maximum on September 25. Prizes from the magazine were raffled among the radio listeners.
30-second announcements of the October issue were broadcast on radio stations Europe+, Serebryany Dozhd, and Maximum.
The campaign in support of the October issue also includes outdoor and radio advertising.
Outdoor:
394 city formats were placed in Moscow from September 21t ill October 5. 104 city formats have been placed till October 21.
20 billboards (3x6 m) were placed in Moscow from September 15 till October 1.
Radio:
Men's Health Day was held on radio Maximum on September 25. Prizes from the magazine were raffled among the radio listeners.
30-second announcements of the October issue were broadcast on radio stations Europe+, Serebryany Dozhd, and Maximum.
