Top magazine about Beauty and Health
In October Top Sante will come out with appreciable changes. It has lost the second part of its logo - Formula Zdorovya, changed its concept and renewed its content. All these changes are directed by the new editor-in-chief Daria Veledeeva.
The subjects of the magazine are very close to her. She has worked as a beauty editor in Marie Claire and Vogue and her experience will be quite helpful in the new position.
- Top Sante is a very successful European brand. The main characters in British and French editions of Top Sante are celebrities and common people with their true stories from everyday life. It is not surprising that European readers prefer such an attractive edition to other magazines about beauty and health, - says the new editor-in-chief. - We hope that our readers will understand and accept the revamped Top Sante.
Since October Russian Top Sante turns more to the concept of the British magazine. As well as its full title being "Top Sante: Health, Beauty and Wellbeing", the same sections will appear in the Russian edition, and also a number of new columns will be introduced.
The readers of Top Sante will be the first to learn new ways to treat ailments, wrinkles and cellulite from the leading experts in medicine. Russian and world celebrities will share their star-secretes of well-being with the readers.
In order to highlight this issue, an advertising campaign will be launched.
The magazine has acquired the sponsorship of a TV program on NTV.
At the end of September, advertising will appear on radio stations Energy and Love Radio. An announcement of the magazine's content will be broadcast on Autoradio and a number of promo events will be held in Moscow cafes, universities and sport clubs.
In St. Petersburg the campaign will be held in supermarkets where lightboxes are placed.
The subjects of the magazine are very close to her. She has worked as a beauty editor in Marie Claire and Vogue and her experience will be quite helpful in the new position.
- Top Sante is a very successful European brand. The main characters in British and French editions of Top Sante are celebrities and common people with their true stories from everyday life. It is not surprising that European readers prefer such an attractive edition to other magazines about beauty and health, - says the new editor-in-chief. - We hope that our readers will understand and accept the revamped Top Sante.
Since October Russian Top Sante turns more to the concept of the British magazine. As well as its full title being "Top Sante: Health, Beauty and Wellbeing", the same sections will appear in the Russian edition, and also a number of new columns will be introduced.
The readers of Top Sante will be the first to learn new ways to treat ailments, wrinkles and cellulite from the leading experts in medicine. Russian and world celebrities will share their star-secretes of well-being with the readers.
In order to highlight this issue, an advertising campaign will be launched.
The magazine has acquired the sponsorship of a TV program on NTV.
At the end of September, advertising will appear on radio stations Energy and Love Radio. An announcement of the magazine's content will be broadcast on Autoradio and a number of promo events will be held in Moscow cafes, universities and sport clubs.
In St. Petersburg the campaign will be held in supermarkets where lightboxes are placed.
