Popular Mechanics Raffles Machine-Gun
Weapons are the main theme of Popular Mechanics in September. A review of the most remarkable kinds of modern weapons are published and the new SMS&WIN game is introduced. The main prize is a model of a Maxim machine-gun.
The issue is supported by an ad campaign. A report about weapons will appear on the program Good Morning! on the Pervy TV-channel.
A fifteen-second advertising is in rotation on Rambler TV for two weeks.
Joint radio programs based on the magazine's materials are also produced. Four of them will appear on Nashe Radio and ten on Autoradio. On these radio stations as well as on radio Maximum a 30-second advertising 5-7 times a day will be broadcast.
In Samara, Nizhniy Novgorod and Yekaterinburg city formats are placed and radio advertising will be broadcast. In Novosibirsk the campaign is held on the local radio and in the subway. In Yekaterinburg there are prizes drawn from the magazine on the local radio stations and TV channels.
The issue is supported by an ad campaign. A report about weapons will appear on the program Good Morning! on the Pervy TV-channel.
A fifteen-second advertising is in rotation on Rambler TV for two weeks.
Joint radio programs based on the magazine's materials are also produced. Four of them will appear on Nashe Radio and ten on Autoradio. On these radio stations as well as on radio Maximum a 30-second advertising 5-7 times a day will be broadcast.
In Samara, Nizhniy Novgorod and Yekaterinburg city formats are placed and radio advertising will be broadcast. In Novosibirsk the campaign is held on the local radio and in the subway. In Yekaterinburg there are prizes drawn from the magazine on the local radio stations and TV channels.
