Yes! in Mini-format
In September Yes! celebrates 6 years and comes out in mini format for the first time.
It is expected that the introduction of the new format will increase the magazine's circulation by 50 percent: from 130,000 to 200,000 copies.
To support the issue there is an ad campaign on being held on TV (on 1-18 September advertising appears 7 times per day on MTV, the issue is also announced in the program NewsBlock), on radio (on 1-18 September advertising is broadcast 7-8 times per day on radio stations Love Radio, Ultra, Dynamite FM and Popsa) and on the Internet (ad banners are placed on web sites and ).
It is expected that the introduction of the new format will increase the magazine's circulation by 50 percent: from 130,000 to 200,000 copies.
To support the issue there is an ad campaign on being held on TV (on 1-18 September advertising appears 7 times per day on MTV, the issue is also announced in the program NewsBlock), on radio (on 1-18 September advertising is broadcast 7-8 times per day on radio stations Love Radio, Ultra, Dynamite FM and Popsa) and on the Internet (ad banners are placed on web sites and ).
