Famous Daughters and Mothers in Domashny Ochag
The main theme of the September issue of Domashny Ochag is "Daughters and Mothers".
In this issue, interviews with such well-known pairs of mothers and daughters as Ksenia Sobchak and Ludmila Narusova, Svetlana Toma and Irina Lachina, and stories from everyday life are published.
A new large competition held by the magazine and company Avon is also announced. It is called "Daughters and Mothers". The main prize will be a trip to Europe as well as an appearance of the winnersу picture on the magazineуs cover.
The competition will last for several months. The award ceremony will be held in March, 2005.
Domashny Ochag has come out with the supplement "Mother's School". Articles about school fashion and healthy food, school teachers' and psychologists' advice and an interview with the chairman of the Moscow City Duma educational commission Yevgeny Bunimovich are published. The supplement can serve as an excellent practical guide for parents of schoolchildren. There is also a useful present inserted я a school timetable.
The issue is supported by an ad campaign. Promo-events in Moscow hypermarkets chain Achan in a number of big stores in Yekaterinburg are being held.
An image advertising has been placed on the Pervy TV-channel: in the program тGood Morning!у and in TV series.
There are also ad banners, posters and lightboxes placed in various outlet chains in Moscow and St. Petersburg.
In this issue, interviews with such well-known pairs of mothers and daughters as Ksenia Sobchak and Ludmila Narusova, Svetlana Toma and Irina Lachina, and stories from everyday life are published.
A new large competition held by the magazine and company Avon is also announced. It is called "Daughters and Mothers". The main prize will be a trip to Europe as well as an appearance of the winnersу picture on the magazineуs cover.
The competition will last for several months. The award ceremony will be held in March, 2005.
Domashny Ochag has come out with the supplement "Mother's School". Articles about school fashion and healthy food, school teachers' and psychologists' advice and an interview with the chairman of the Moscow City Duma educational commission Yevgeny Bunimovich are published. The supplement can serve as an excellent practical guide for parents of schoolchildren. There is also a useful present inserted я a school timetable.
The issue is supported by an ad campaign. Promo-events in Moscow hypermarkets chain Achan in a number of big stores in Yekaterinburg are being held.
An image advertising has been placed on the Pervy TV-channel: in the program тGood Morning!у and in TV series.
There are also ad banners, posters and lightboxes placed in various outlet chains in Moscow and St. Petersburg.
