Cosmopolitan keeps on improving its online version at www.cosmo.ru. It has changed not only the web site's design but also its contents.
Site visitors can now read the best Cosmo articles for the last ten years and get specialists' consultations. For the last two months there were many qualified specialists online, such as duty gynecologists, dieticians, stylists, the head of a human resources agency, and others.
New competitions and columns have also appeared - for example, Cosmo editorial news and the column "Hot" -about last fashion tendencies. It is also possible to put questions to Cosmopolitan editors-in-chief Elena Myasnikova and Ellen Verbeek.
The result of the changes led to the quantity of the site's visitors growing several times. If in December 2003 there were about 2000 web site visitors per day, now they amount to about 7500 daily.
The web site is promoted in the Cosmopolitan magazine where a column dedicated to the site has appeared. Its ad banners are placed on Russia's most visited web sites я Mail.ru and Yandex.ru. A link to the magazine's web address is placed in the magazine's outdoor and radio advertising.