Men's Health chooses Russian stars
In June, on the Men's Health cover for the first time appeared a Russian celebrity - popular TV producer and actor Fyodor Bondarchuk.
This innovation was introduced in order to attract new readers. This is the main purpose of all changes to the magazine's conception launched by Men's Health in February 2004 when it started to come out with its new slogan Power of Clever Decisions.
The June issue of Men's Health is supported by an advertising campaign in Moscow, St. Petersburg, Novosibirsk and Ekaterinburg.
This innovation was introduced in order to attract new readers. This is the main purpose of all changes to the magazine's conception launched by Men's Health in February 2004 when it started to come out with its new slogan Power of Clever Decisions.
The June issue of Men's Health is supported by an advertising campaign in Moscow, St. Petersburg, Novosibirsk and Ekaterinburg.
