Na Rublyovke celebrates 2 years

Na Rublyovke is the first newspaper IM brought to the local press market in April 2002 and is now the most successful one in its niche. It is distributed in the area of Rublyovo-Uspenskoe Shosse, or Rublyovka, which is Moscow's most prestigious residential district. Houses of the most influential politicians, businessmen and artists are concentrated here. According to the research data of Business Analytica Company, a third of Rublyovka inhabitants have their own business.

2002-2003 were successful years for the newspaper. Its circulation grew by 13% and 12 new distribution outlets were open. The most profitable project of this year seems to be the reference book Usefull Addresses Na Rublyovke published in February 2004 and distributed with the February issue of the newspaper. Its profitability exceeded 250%. But its publishers consider the main achievement of the edition to be rising readers' interest. People know and love the newspaper and willingly take part in its activities: competitions, master-classes and so on. Their interest in the newspaper was confirmed by a readers' opinion poll held in January-February 2004.