YES! Birth of the New Stars
A new video of the YES! band was launched on MTV on March 29 and notched up 29 positions in the SMS Chart in 3 days!
YES! magazine was very active in brand extension last year. In 2003, several projects were launched to support the Yes! brand. The new teenage entertainment portal www.yes.ru was launched in September and immediately took a leading position in Rambler's top 100. In November, Yes! and TV channel Perviy (ORT) launched a joint magazine named "Yes-Fabrika Zvezd" - an informational window to the glamorous world of "Fabrika Zvezd". From the very first issue, "Yes-Fabrika Zvezd" became extremely popular with its readers and it became clear that this title has a great future.
The most remarkable event of the year was the musical project. In the summer the magazine presented a band named Yes! - three talented, highly fashionable teenage girls. Recently the band finished their debut CD. Their first video тPeredumala' was launched on MTV March 29 and notched up 29 positions in the SMS Chart in 3 days!!
YES! magazine was very active in brand extension last year. In 2003, several projects were launched to support the Yes! brand. The new teenage entertainment portal www.yes.ru was launched in September and immediately took a leading position in Rambler's top 100. In November, Yes! and TV channel Perviy (ORT) launched a joint magazine named "Yes-Fabrika Zvezd" - an informational window to the glamorous world of "Fabrika Zvezd". From the very first issue, "Yes-Fabrika Zvezd" became extremely popular with its readers and it became clear that this title has a great future.
The most remarkable event of the year was the musical project. In the summer the magazine presented a band named Yes! - three talented, highly fashionable teenage girls. Recently the band finished their debut CD. Their first video тPeredumala' was launched on MTV March 29 and notched up 29 positions in the SMS Chart in 3 days!!
