Popular Mechanics advertising campaign
In June, the Popular Mechanics magazine launched a strong advertising campaign in Moscow and St. Petersburg, composed of:
- a lottery on the Ekho Moskvy radio station in St. Petersburg. The program was devoted to the 300th anniversary;
- an ad campaign at Rospechat kiosks in St. Petersburg, where advertising posters were placed;
- promotion at British Petroleum gas stations in Moscow. A commercial with announcements broadcast over the internal radio for 9 days.
Contact information:
Roman Fotiev ( romanf@imedia.ru) - marketing manager
- a lottery on the Ekho Moskvy radio station in St. Petersburg. The program was devoted to the 300th anniversary;
- an ad campaign at Rospechat kiosks in St. Petersburg, where advertising posters were placed;
- promotion at British Petroleum gas stations in Moscow. A commercial with announcements broadcast over the internal radio for 9 days.
Contact information:
Roman Fotiev ( romanf@imedia.ru) - marketing manager
