St. Valentineуs day - a whole month

That was the name of the promotion campaign organized by Domashny Ochag magazine in February in retail chain "Multi" in Moscow and Moscow region. Visitors who came to the shops could participate in a lottery announced in one of the Domashny Ochag issues. The prizes were impressive - exciting travels to Cyprus, Egypt and Turkey, crockery sets and things for the home.
This promotion was supported by advertising campaigns on LOVE radio and in some supermarkets such as Ramstore, Perekrestok, Paterson and so on.

Contact person: Inna Ivanchenko ( ivinna@imedia.ru) п marketing manager.