New IM project

Independent Media launch a new glossy magazine. The first issue of the Seasons magazine will be on sale in the beginning of March. Circulation - 55 000, size - 164 pages. The magazine targets mostly female readers (80% of the whole readership). Our target reader is 25-45 years old, married or lives with her boyfriend. She already has or plans to have children. She is keen on creating her own nest. She is upscale and urban, but spends a lot of time in the country, where she possesses a house. She might be working or she might be a housewife. She has an Income CC+ (high). She has the financial means to hire designers and gardeners to decorate her house but she prefers to do it herself or almost herself, as she does not want to share the pleasure of creation with anybody else. She enjoys life, she travels a lot in a search of new impressions and ideas. She is particularly in need of ideas п unexpected and witty, practical and tempting п to create a cozy atmosphere in her home. She is in need of ideas and a bit of inspiration therefore she is in need of Seasons.