Circulation policy of Independent Media
According to official certificates received from auditing companies the circulation of IM's leading publications increased in the course of 2002.
Since 1997, the circulation of IM publications is confirmed by well-known auditing companies. Last year it had been decided to carry out on-going quarterly certifications of the Cosmopolitan and Men's Health magazines and Vedomosti newspaper. It means that the audit was carried out every three month. The certificates were given out by one of the five top auditing companies, PriceWaterhouseCoopers.
As indicated below, the results of the last audit show that the average circulation increased as compared with the beginning of the year.
*(Moscow data)
Since 1997, the circulation of IM publications is confirmed by well-known auditing companies. Last year it had been decided to carry out on-going quarterly certifications of the Cosmopolitan and Men's Health magazines and Vedomosti newspaper. It means that the audit was carried out every three month. The certificates were given out by one of the five top auditing companies, PriceWaterhouseCoopers.
As indicated below, the results of the last audit show that the average circulation increased as compared with the beginning of the year.
| publication | first quarter | fourth quarter |
| Cosmopolitan | 351 000 экз. | 399 000 copies |
| Men's Health | 130 667 copies | 138 333 copies |
| Vedomosti* | 41 219 copies | 46 218 copies |
*(Moscow data)
