"Yes!-Nedelka" became a weekly
As of mid-October "Yes!-Nedelka" became a weekly. The magazine is on sale every Thursday, at a lower wholesale price (5.50 rubles incl. VAT). The magazine supported the launch of the weekly with an active advertising campaign on Love Radio, Dinamit FM, and in schools and colleges.
Promo teams, dressed in bright "Yes!-Nedelka" uniforms, distributed the magazine among students and teachers. The promo teams also gave away lottery coupons. The draw results will be published in the November and December issues.
"Yes!-Nedelka" printed an additional run for the promo campaign - 20,000 extra copies (standard print run - 50,000 copies). All activities are aimed at popularization of the publication among the target audience.
Marketing manager - Anna Zalesskaya (zalesskaya@imedia.ru)
Advertising director - Anastasia Kotova (kotova@imedia.ru)
Promo teams, dressed in bright "Yes!-Nedelka" uniforms, distributed the magazine among students and teachers. The promo teams also gave away lottery coupons. The draw results will be published in the November and December issues.
"Yes!-Nedelka" printed an additional run for the promo campaign - 20,000 extra copies (standard print run - 50,000 copies). All activities are aimed at popularization of the publication among the target audience.
Marketing manager - Anna Zalesskaya (zalesskaya@imedia.ru)
Advertising director - Anastasia Kotova (kotova@imedia.ru)
