Custom Publishing Makes Dreams Come True

In response to a special request from Aeroflot airlines, the Custom Publishing division of Sanoma Independent Media (SIM), the Special Internet Projects division of the publishing house and a number of SIM magazines such as Cosmopolitan, Men’s Health, Popular Mechanics, National Geographic Russia and National Geographic Traveler, have joined forces to create a unique project: the online quiz game “City of Your Dreams.” The game was released for the airline’s 90th anniversary and invited customers to realize their dream of flying to any city in the world.

People visiting the game-aeroflot.ru site could take a virtual flight to any one of a list of cities, answering 10 questions along the way about cities marked on a personal flight map. The site was filled with useful information and tips from the contributing magazines. Site visitors could also purchase tickets to any of the listed locations by easily navigating to the main Aeroflot website.

To win, participants had to be the first to provide correct answers to the list of questions. Aeroflot awarded prizes to the top three contestants: the grand prize – two business class roundtrip tickets to any city in the world to which Aeroflot flies; the second place prize – two similar economy class roundtrip tickets; and the prize for third place – two economy class roundtrip tickets to any location in Europe to which Aeroflot flies. One hundred runners up also received promo codes enabling them to download one edition of the National Geographic Russia magazine for the iPad at no cost.