Trendy Shopping with Custom Publishing

In April, Custom Publishing and the Digital Publishing and Internet Projects division of the Sanoma Independent Media publishing house launched a free mobile application for Outlet Village Belaya Dacha — the largest outlet complex in Russia.

The application provides shoppers with the latest news from the brands represented and explains how they can get the most from their OV Club discount membership card. The Outlet Village Belaya Dacha application works on smartphones with iOS and Android operating systems.

“Without a doubt, development in the digital field is incredibly important these days, and for offline retailers as well,” said Outlet Village Belaya Dacha general manager Anthony Gascon. “We are happy to have produced the Outlet Village Belaya Dacha mobile application with such an experienced and professional partner as the Custom Publishing division of the Sanoma Independent Media publishing house.”