Custom Publishing: The Creative Approach and the Desire to Amaze

The Custom Publishing division of the Sanoma Independent Media publishing house presents the new issue of My Fazer magazine. The publication is produced for the Fazer company.

The issue reports on the Fazer company’s new marketing strategy for Russia. The goal: to achieve brand recognition and for shoppers to consciously choose the company’s products due to their strengths and uniqueness as compared to others.

Also, to improve customer service, Fazer will update the company’s websites in all of the countries where it appears. By year-end, the Fazer brand will offer a convenient buyer feedback platform to which the consumers who most actively communicate with the company through social networks will be directed. Readers will find coverage of all these developments in the new issue of My Fazer.