Custom Publishing Receives Praise for Fine Work

One of the many custom projects undertaken by Sanoma Independent Media’s Custom Publishing department was to create and distribute booklets announcing the opening of a new Debenhams store in late September.

The booklet announced the opening of a new Debenhams store in the Aviapark shopping center and contained coupons, discounts, and special offers for the outlet.

Targeted distribution of the booklets meant that residents of both standard and elite apartment buildings in the immediate vicinity of the shopping center learned about the opening of the store. Debenhams reported that the approach taken by SIM was very effective.