Like a Man: Large-scale Advertising Campaign for Mentoday.ru
Men Today has launched a large-scale summer advertising campaign to support the Mentoday.ru website, an online resource about men’s lifestyles.
In June, commercials aired on the Maximum, Russian Radio, and Monte Carlo radio stations. In July, audio clips ran on NRG, Nashe Radio, and Rock FM radio, and video spots appeared in the popular fitness clubs World Class, DDX, Crocus Fitness, and in the Depo food mall.
The campaign was supplemented by the launch of the inspiring Sport in the City digital project, a series of collaborations with popular online resources, and integration into such large-scale thematic and entertainment summer events as the Auto Culture Festival, VK Fest, Garage Fest and many others.
The advertising campaign will achieve coverage of more than 20 million people.
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