Independent Media Will Help You Forget about Zara
On October 20, Independent Media CEO Natalia Vesnina took part in the ninth Made in Russia international export forum. This is the key event of the year for domestic entrepreneurs, setting the direction for industry development.
Ms. Vesnina served as a speaker in the session «Forget about Zara. How can Russian brands build a new strategy for 2024?» Representatives of the country’s largest companies discussed what Russia can offer to the global market and how domestic brands can build a strategy so that their names are heard even more often abroad. The panel was moderated by Sofia Trotsenko, founder of the Winzavod Center for Contemporary Art.
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