PROcommunication MeetUP: Results of First Independent Media Business Session and NPBK Efficiency Awards
On August 25, the PROcommunication MeetUP took place at the Original restaurant. The first business session for communications leaders in the banking industry, it was organized by the Independent Media holding company and the NPBK Efficiency Awards. The event brought together more than 150 guests, including representatives of Russia’s largest banks, advertising holding companies, and agencies.
Guests and speakers at PROcommunication MeetUP examined communications in the banking sector from literally every angle, discussed current trends that are changing the rules of the market, heard expert opinions from leading specialists of the country’s top banks, and learned through examples from Independent Media platforms which innovative advertising integration formats are the most effective.
The attendees were welcomed by Independent Media CEO Natalia Vesnina and Valentin Smolyakov, head of the NPBK Efficiency organizing committee and First Vice President of AKAR.
The business program included the following sessions:
- From Media to Communications: Key Finance Trends
- Banks in Touch: How to Be Heard in a World with Too Much Information and Too Little Focus
- Media Opportunities and New Advertising Formats for the Banking Segment
- Efficiency Hacks: The Best Solutions in Business Communications
Speakers at the event included:
- Sofya Sidorova, Client Director, OOM by Okkam;
- Elena Naryshkina, Head of Business Marketing for Small and Micro Business, Alfa-Bank;
- Irina Starodubtseva, Head of Marketing Communications Department, Sovcombank;
- Maria Konkina, Head of Strategic Marketing for Digital B2B Channels, Alfa-Bank;
- Alena Nazarova, Head of Marketing, T-Invest;
- Kseniya Moiseeva, Director of Special Projects, Independent Media;
- Valeriya Megribanova, Executive Producer, NPBK Efficiency.
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