Independent Media Held Eighth Digital Breakfast
Independent Media held its eighth annual Digital Breakfast on April 14. The event brought together more than 400 friends, clients, and partners of the company at the Baltschug Kempinski Moscow hotel overlooking the Kremlin and Red Square.
The program included presentations by Independent Media’s top managers, who spoke about the holding’s new products and opportunities, as well as a professional networking session.
Independent Media CEO Natalia Vesnina outlined the company’s key strategic objectives for the near future: remaining a Russian internet market leader for audience reach and advertising inventory volume, and ensuring high advertising effectiveness across all platforms. In addition, she announced the launch of a new advertising product that combines brand awareness and performance metrics, and that works at every stage of the sales funnel.
To implement these goals, the holding launched five service verticals designed to deliver consistently effective advertising communications. The innovations were presented in detail by Khristina Tairova, Kseniya Moiseyeva and Sabina Adleyba.
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