«A discount card in the best stores!» — This is the third time Cosmopolitan Shopping has offered this to its readers.
A card will be glued on the cover of the November issue — that comes out on October 21 — giving the bearer a 15 percent to 20 percent discount at the best stores in Moscow, St. Petersburg, Ekaterinburg, Novosibirsk and other Russian cities. Cosmopolitan Shopping gives readers a chance to receive discounts throughout November, before the regular seasonal discounts begin in stores.
Thirteen famous brands with well-developed networks of stores in Moscow and the regions are taking part in the project. They include Aldo, Aldo Accessories, Pur Pur, Snyezhnaya Koroleva (The Snow Queen), Monton, Lady Collection, Evrodom, Zoppini, Baon, Desam, Oasis, Manoukian and Bluegirl Folies. Collectively, these brands are sold in more than 500 stores across Russia. Tags, wobblers and leaflets advertising the magazine will be placed in each store while the November issue is on sale.
A wide-scale advertising campaign will accompany the promotion, including more than 250 city-format signboards in Moscow and St. Petersburg and light boxes in the St. Petersburg metro. Banners displaying the November issue’s cover photo will hang on the facades of Mega stores in Moscow, St. Petersburg, Ekaterinburg and Rostov-on-Don. Ads will also be aired on Moscow radio stations Evropa Plus, Megapolis FM and Love Radio.