Starting with the April issue, Domashny Ochag will be released in two formats: the format with which readers are already accustomed as well as a new mini-format.
In the April issue you can find:
- the path to yourself: achieving harmony of body and soul;
- learning to forgive;
- lose weight once and for all;
- how to accustom a child to responsibility;
- baking Easter cakes;
- bringing light to your home’s interior.
A major advertising campaign will provide support for the new mini-format, including ads in the following magazines: Cosmopolitan, Cosmopolitan Shopping, Vkusno i Polezno (Tasty and Wholesome), Gastronom (Gourmet), Formula Rukodelia (Handicraft Formula), Vyshivayu Krestikom (Cross Stitch), Vash Dosug (Your Leisure), OK! and Story; on radio, with 30-second spots running on Pervom Populyarnom Radio (First Popular Radio), Detskom Radio (Children’s Radio) and Radio 7; on television, with 15-second commercials on the Domashny, CTC and TNT channels, as well as on the program Subbotnik on channel Rossia1; and using outdoor advertising, with 350 city-format signs around Moscow.