The October issue of Esquire magazine has been released. The issue includes: the urge to nausea as the driving force of evolution, a floating state of drug addicts and libertarians, Arbidol and other useless pills, the dollar price of human life in various countries, blind photographers, midget bullfighters and the rules of life from actor Ben Kingsley.
A Moscow advertising campaign will be dedicated to the release of the October issue of Esquire magazine. It will include POS priority displays, magazine video clips broadcast on Rossia 1, 2x2, World Fashion and Sony Entertainment television stations, at the Formula Kino chain of movie theaters, the Pioneer movie theater and at the “2morrow" International Contemporary Film Festival in Moscow. Radio stations Serebryany Dozhd (Silver Rain), Kommersant FM, Business FM, Relax and City FM are also taking part in the campaign. The October issue will also be promoted on the web sites lookatme.ru, livejournal.ru, gazeta.ru, facebook.ru and mail.ru. The ad campaign will run throughout the month of October.