Cosmopolitan Shopping Will Choose Energy Girl
Cosmopolitan Shopping magazine and Energy radio present the “Energy Super Girl” project. This spring only, the most fashionable and active readers and listeners from across Russia will have the unique opportunity to appear on the cover of Cosmopolitan Shopping.
The competition will consist of three stages. The first began on Feb. 25 with announcements on Energy radio and online at and the Vkontakte, Facebook and Twitter social networks. Applicants can sign up for the competition through a special promotional webpage on the Energy radio website. Energy editors will conduct an audition for all the contestants and select 20 young women who will go on to the next stage of the competition.
The second stage will run from March 25 to April 19. Every morning on the popular Black2White program on Energy radio, one of the contestants will appear on the show looking like she would if she appeared on the cover of the magazine. Young women from cities across Russia can view her and participate in the show using a video linkup to the studio through Google+. Cosmopolitan Shopping editor-in-chief Alisa Radlova will participate in the broadcast.
The three young women garnering the most online votes will advance to the final round, to be held on April 19. Each of the three finalists will appear on Energy radio and will be given exactly one minute to convince listeners why she deserves to appear on the cover of Cosmopolitan Shopping. The open studio audience, the Black2White program host, Alisa Radlova and show business professionals will serve as jury and evaluate each contestant’s presentation.
The winning contestant will receive the grand prize: a photo shoot for the September cover of Cosmopolitan Shopping magazine.
Massive PR support will accompany the project, including the following: commercial announcements throughout the two-month duration of the contest; a daily one-hour Energy Girl program on the popular Black2White program; Cosmopolitan Shopping ad liners during the morning radio show and during the station’s regular ad lines; news blurbs in support of the project; branding on the website homepage; banners on Internet windows and pages on the website; support for the project on social networks (over 200,000 active users); announcements for the project in the Cosmopolitan group of publications; and advertisements on the site and on the magazine’s social networks pages. Branding table tents promoting the project will also be displayed in the Yaposha restaurant chain. As informational partner, Google+ will place viral commercial announcements in support of the project.
