In April, Odgers Berndtson and PwC announced the results of the second annual rating of young Russian media managers. A record 16 employees of Sanoma Independent Media (SIM) were included in the rating.
The list of Russia’s best young media managers includes the following SIM staff members: Sergei Apresov (Popular Mechanics magazine editor-in-chief), Alexandra Badanina (Cosmopolitan magazine editor-in-chief), Daria Veledeyeva (Harper’s Bazaar magazine editor-in-chief), Dmitry Golubovsky (Esquire editor-in-chief), Alexander Zheleznyak (National Geographic Traveler editor-in-chief), Jamilia Iskandyarova (Vedomosti newspaper director of marketing and development), Natalia Moiseyenkova (RB.ru/Viadeo publisher), Alisa Radlova (Cosmopolitan Shopping editor-in-chief), Yevgeny Rybalchenko (Popular Mechanics magazine Internet advertising sales director), Denis Smirnov (SIM publications digital division director), Vera Usoltseva (Cosmopolitan magazine advertising director), Alexei Tsyganov (Men’s Health magazine digital projects chief editor), as well as Yelena Vasilyeva (former publisher of the Cosmopolitan group of publications), Tatiana Kovalevskaya (Doldo) (former RB.ru/Viadeo advertising sales director) and Alexandra Sorokovikova (former SIM lifestyle and Internet projects publisher).
The “Rating of Young Russian Media Managers” is based on each person’s professional accomplishments and their future career prospects. The main goal of the rating is to single out and draw attention to the young professionals under 35 who are most likely to determine the conditions of the media market in the next 3-5 years. The candidates are divided into four groups: management (CEO), content creation (product), commerce and product promotion according to the place of work: television, radio, Internet, print media as well as holding and management companies.
The individuals were evaluated according to five factors: the manager’s competitiveness, professional accomplishments, recognition by colleagues, the short-term economic prospects for the media sector of the parent company or employer and the demand for the manager’s particular post.
Last year, 14 SIM employees were included in the rating of young Russian media managers.