Spring has come to the city and the new issue of Domashny Ochag magazine offers readers all of the trends, ideas and bright spirits of the spring-summer 2014 season: a light, healthy and tasty menu for summer, tips from renowned nutritionists and three separate workout programs.
Film and theater actress Victoria Isakov graces the cover. Ms. Isakova, who plays one of the leads in the made-for-TV movie Ottepel (The Thaw), talks about family, her film director husband, her most recent work, style secrets, friends and how to be at peace with yourself.
The magazine’s experts also announce the results of their Anti-Aging Awards. For this large-scale project, they tested more than 100 products according to how well they apply on the skin as well as their texture, absorbency, smell, composition and fast-acting properties.
Also in this issue:
Events & people: premieres, April events calendar, and Dmitry Nagiyev gives a man’s view of what women should know about men;
Fashion & beauty: nine things that can dramatically change your wardrobe;
Family & relationships: how to cultivate good eating habits in your child;
Home & interior: dual use – unusual uses for ordinary objects;
Health & fitness: raise your immunity; a schedule for the whole day;
Recipes & cooking: five ideas with milk – panna cotta, yogurt and other recipes;
Travel: Join Domashny Ochag Editor-in-Chief Maria Vinogradova for an African safari in Zimbabwe and Zambia.
A major advertising campaign supports the release of the April issue. Promo layouts appear in Popular Mechanics, Schastlivye roditeli (Joyful Parents) and Psychologies magazines. Audio ads run on the Romantika, Best FM and Dacha radio stations and commercials appear on the Mat i ditya (Mother and Child), Telekafe, Yeda (Food), Kukhnya TV (Kitchen TV), Zhivi (Live), Moskva Doveriye, TLC and Nickelodeon television channels. Banners announcing the release of the iPad version of the magazine are posted on the jv.ru, woman.ru, eva.ru and passion.ru Internet venues and the city format billboards in Moscow also announce the latest issue.
The April issue went on sale March 11.