Coffee with Vedomosti
The Vedomosti (St. Petersburg edition) distribution department is holding a series of promo campaigns in the "Republic of Coffee" and "Ideal Cup" (Idealnaya Chashka) coffee houses.
From September 5 to October 7, students will receive a free copy of Vedomosti in addition to a special 39 ruble "student cocktail" at Republic of Coffee. Participants also get disk holders from Vedomosti, a "jubilee cake" from Republic of Coffee, and a bonus card from WestCall.
On September 7, Vedomosti and the ISIC youth organization began a joint promo campaign in the "Ideal Cup" (Idealnaya Chashka) coffee house chain. Within a month a special offer is valid for students and newcomers: Vedomosti + espresso. Those participants who collect six stamps on a special card will receive an ISIC LATTE from "Ideal Cup" and ISIC, a universal student card that allow discounts in more than 30,000 companies participating in the international program.
The organizers hope these campaigns will attract the young audience's attention to Vedomosti, and enhance the culture of reading business press among students.
From September 5 to October 7, students will receive a free copy of Vedomosti in addition to a special 39 ruble "student cocktail" at Republic of Coffee. Participants also get disk holders from Vedomosti, a "jubilee cake" from Republic of Coffee, and a bonus card from WestCall.
On September 7, Vedomosti and the ISIC youth organization began a joint promo campaign in the "Ideal Cup" (Idealnaya Chashka) coffee house chain. Within a month a special offer is valid for students and newcomers: Vedomosti + espresso. Those participants who collect six stamps on a special card will receive an ISIC LATTE from "Ideal Cup" and ISIC, a universal student card that allow discounts in more than 30,000 companies participating in the international program.
The organizers hope these campaigns will attract the young audience's attention to Vedomosti, and enhance the culture of reading business press among students.
