Novy Ochag Runs Ad Campaign
August 1 marked the launch of an advertising campaign in support of the first issue of Novy Ochag (New Hearth), a new project from the Domashny Ochag team.
The first issue enunciates and gives impetus to the new project’s concept: media that provides every woman with support and inspiration in various areas of her life, as well as professional recommendations from experts and the brand’s journalists. Aurora, a TV anchor and the face of the ad campaign, underscored this in pointing out that women face many choices today, and that Novy Ochag will serve as a reliable guide in the multipolar modern world.
The ads will air on the Yu and Domashny TV channels and on the Dacha Radio, Europa Plus, New Radio, and Russian Hit radio stations.
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