Novy Ochag launched the hashtag #derzhimsyazalapki on its social networks in support of the fall issue devoted to inspiration and things that help you maintain your strength. For many people, pets provide the psychological support we need these days.
More than 6,500 Odnoklassniki users have already joined the flashmob, along with such celebrities as Tutta Larsen, Sergei Zhukov, and Domashny TV anchors.
The Pyatnitsa television channel will also mention the flashmob on its news program, Pyatnitsa News.
Independent Media on