Independent Media, together with WapStart, has launched the mobile version of Cosmopolitan magazine - wap.cosmo.ru.
The wapsite reflects the functional structure of the website and offers readers the following sections: "New Issue Announcement" (which also covers regional issues), the best articles about beauty, health, relationships, fashion ("The Best of Cosmopolitan") and a photo contest. The winner's picture will be placed on the main page of the "Cosmo Girl" website.
Taking mobile format into consideration, the developers of the wapsite have added a "PhotoBlog" function. It allows users to load their own photos or pictures and vote for the best content (Unlike on the Cosmo website, this voting is free of charge).
Registered users of the wapsite can get personalised data: the weather forecast in any Russian city or town, daily horoscope or personal daily horoscope as SMS messages.
The wapsite will be changing its design together with the new issues of the magazine.