RB.ru: Boss Yourself

Free choice, free decision-making and freedom of action… Such work conditions are possible in two cases: when you are CEO or the owner of a business. RB.ru has written a special test which helps to find out whether a person is ready to start his or her own business.

The test shows if the person is prone to business owning and also helps to understand possible business risks. As a result the test recommends certain business directions and approximate calculation of initial capital for the start-up. Each result is completed with RB.ru articles about cons and pros of having a business. Every person who takes the test receives a real commercial offer from RB.ru.

It is not the first time when RB.ru uses online tests for unusual promotion of the advertisers’ products. This summer the website has launched an alcohol test for drivers and apartment test which evaluates the price for real estate in Moscow and suggests a warmer and better place for living in exchange for an apartment in Moscow. These tests have proved to be very popular among the readers. The results have spread in the Internet outside RB.ru like a virus.

RB.ru is an interactive website for clerks: specialists, managers and bosses. The content includes all types of information that an office worker might need. RB.ru has combined news, business guides, professional community, private investments, and career growth. It includes a unique entertainment section Office Life. The project is part of Media Sanoma Magazines business portfolio.